India’s leading fantasy gaming platform PlayerzPot has undergone major rebranding to attract new users during the Indian Premier League (2021) season.

“Our business has grown and evolved colossally in a short span of time, and we feel it's time to make an impactful impression on our target audience,” said Sunil Yadav, chief operating officer, PlayerzPot.

The brand has redesigned its logo with new colours, which now reflect the “unpredictable spin action found in every game, whether ball or dice.”

The fantasy sports firm conceptualised a new theme song and also added a new tagline - ‘India ka Naya Maidan’ - as part of the revamp.

The video of the new anthem features Indian cricketers and PlayerzPot’s brand ambassadors Bhuvneshwar Kumar and Smriti Mandhana and is performed by rapper Kaam Bhaari.

“The platform has blossomed into a fresh, peppy, young brand while retaining all the factors that made us a trustworthy and much-loved app in the first place,” said Mitesh Gangar, co-founder and director, PlayerzPot. 

“The future seems even more exciting to us now, something which is echoed in our new brand colours, tagline and theme song.”

The commercial will be rolled out on Disney+ Hotstar and on all of PlayerzPot’s digital platforms during IPL 2021.

It currently has an extensive fantasy gaming roster, including cricket, football, kabaddi, hockey, basketball and baseball.

Founded by Mitesh Gangar and Yogesh Doiphode in 2015, it claims to have more than 2.5 million registered users.

The Navi Mumbai-based firm earlier this year announced it had registered profits despite the pandemic and had raised around USD three million in its Series A financing round in November.