Fantasy sports platform 11Sixes has named Bollywood actor Randeep Hooda as its brand ambassador.

The critically acclaimed star shared his enthusiasm for the new association with the young online gaming firm.

“I am quite excited to join 11sixes as a brand ambassador,” Randeep Hooda enthused. “It is a much better and user-friendly app than other fantasy sports apps in the market.”

11Sixes co-founders Yogendra Singh Shekhawat and Tarun Singh Shekhawat also expressed their confidence in this new deal.

“We are confident that our association with Randeep Hooda is going to increase the amount of fun involved,” the co-founders shared. “The individual skills and knowledge of the users makes this game even more thrilling.”

In recent years, several fantasy sports firms have signed popular personalities, especially sportspersons, as their brand ambassadors. 

Indian cricket team captain Virat Kohli is the face of Mobile Premier League (MPL) while his predecessor MS Dhoni endorses Dream11. Former Indian cricketers Sachin Tendulkar, Yuvraj Singh, and Virender Sehwag are ambassadors of Paytm First Games, BalleBaazi, and MyTeam11, respectively.

Bollywood actress Sunny Leone is the face of 11Wickets while YouTuber Bhuvan Bam endorses Faboom.

11sixes is currently offering fantasy gaming opportunities in all formats of cricket - Test, ODI, T20, and T10 - and football. However, it aims to expand its roster to include hockey, basketball, baseball, kho kho, and kabaddi.

“Right now,11Sixes is supporting and promoting cricket and football enthusiasts in the country, soon it will include other sports too,” the co-founders of the Jaipur-based firm said. 

The advent of national sports leagues like the Indian Premier League (IPL), Indian Super League (ISL), and Pro Kabaddi (PKL) has served as a boon to the fantasy gaming industry of India, giving rise to several dozen fantasy gaming firms.

The revenue generated by the Indian fantasy sports market in 2018 stood at INR 43.8 billion, according to a KPMG report, and is expected to reach INR 118.8 billion by 2023.